Launching Comprehensive School-Based Recycling Program with Support from The Coca-Cola Company, Nestlé Waters North America, the PepsiCo Foundation and the Walmart Foundation
FLINT, Mich., February 28, 2017 /3BL Media/– The Coca-Cola Company, Nestlé Waters North America, the PepsiCo Foundation and the Walmart Foundation today announced that they have partnered to fund an integrated recycling education and awareness initiative for the 10,000 school students affected by the Flint water crisis, led by national nonprofit Keep America Beautiful and its local Flint, Michigan, affiliate Keep Genesee County Beautiful (KGCB).
City of Austin Challenges Residents to Increase Recycling by 5 Pounds Each Month
STAMFORD, CT, May 14, 2014 /3BL Media/ – Keep America Beautiful and the Ad Council announced today that the City of Austin is the first city to partner in the groundbreaking “I Want To Be Recycled” multimedia public service advertising (PSA) campaign.
The “I Want To Be Recycled” campaign aims to motivate Americans to recycle every day. Created by San Francisco-based ad agency Pereira & O’Dell, the bilingual multimedia campaign illustrates that recyclable materials can be given another life when someone chooses to recycle.
Keep America Beautiful and Ad Council launch new infographics and new Spanish-language PSAs to encourage Americans to recycle more on Earth Day and every day
STAMFORD, Conn., April 17, 2014 /3BL Media/ – Keep America Beautiful and the Ad Council announced today the launch of two new Spanish-language television PSAs and a series of infographics charting the journey of recyclable materials. This launch is a dynamic extension of the groundbreaking “I Want To Be Recycled” multimedia campaign and another national call-to-action to give garbage another life and recycle.
Recognized with $4,000 in cash and prizes at Keep America Beautiful Award Ceremony
STAMFORD, Conn., March 11, 2014 /3BL Media/ - Keep America Beautiful today recognized Foothill Elementary School in Pittsburg, Calif., in an all-school awards ceremony celebrating its championship in Recycle-Bowl, a nationwide recycling competition for elementary-, middle- and high-school students.
More than 1,500 schools mark third annual K-12 Recycle-Bowl® competition; 6.4 million pounds of recyclables recovered
STAMFORD, Conn., Jan. 28, 2014 /3BL Media/ – Keep America Beautiful, the nation’s leading nonprofit that brings people together to build and sustain vibrant communities, today announced the winners of “Recycle-Bowl,” the first nationwide recycling competition for elementary-, middle- and high-school students. The Recycle-Bowl® competition, sponsored by Nestlé® Pure Life® Purified Water, reached nearly 700,000 students across America with schools in all 50 states and the District of Columbia competing.
Keep America Beautiful Offers Recycling Educational Resources Within A Fun Competition; Register by Oct. 15 to be Eligible for Cash Prizes
STAMFORD, Conn., Oct. 7, 2013 /3BL Media/ – Keep America Beautiful’sRecycle-Bowl competition for elementary, middle- and high-school students, now in its third year, was created in partnership with Nestlé® Pure Life® to increase school recycling participation and teach students about recycling and environmental responsibility.
Visit Recycle-Bowl.org to Register Your School Today!
STAMFORD, Conn., Aug. 6, 2013 /3BL Media/ – Keep America Beautiful (KAB), the nation’s leading nonprofit that brings people together to build and sustain vibrant communities, is again teaming up with Nestlé® Pure Life®, a brand of Nestlé Waters North America, to announce the launch of the third Recycle-Bowl youth recycling competition.
Keep America Beautiful and the Ad Council launched a new public service ad campaign -- “I Want To Be Recycled Campaign” -- which encourages people to recycle more and “give their garbage a new life.” The following article highlighting the campaign appeared in The New York Times.
One of the most vital roles that Earth Day plays is to serve as an opportunity to educate. Keep America Beautiful (KAB) shares this commitment to education. In fact, one of its 2013 Vibrant Communities Impact Goals is the goal of educating 250,000 children about the environment.