Keep Virginia Beautiful's "Shiver in the River"

Feb 3, 2017 4:00 PM ET

The Polar Bears were splashing around Virginia's cold James River on Saturday, Jan. 28, as Keep Virginia Beautiful produced another successful "Shiver in the River" frigid fundraiser and cleanup event.

More than 500 people participated in the Third Annual "Shiver in the River" Cleanup-Walk/Run-Jump with 535 registering for the event's 5K Walk/Run over the new T. Tyler Potterfield Memorial Bridge. The "Shiver in the River" had an inspiring turnout of nearly 500 volunteers who participated in the morning cleanup along the shoreline of the James River. As impressive, perhaps, was the more than 180 brave souls who took the ultimate winter plunge -- the James River Jump -- after the cleanup!

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Mike Rosen
Keep America Beautiful
+1 (203) 659-3008
Larry Kaufman
Keep America Beautiful
+1 (203) 659-3014